Customer lifetime value

Growth toolkit > Go-to-market approach > Customer lifetime value

Customer lifetime value


Develop a robust view of value delivered, revenue opportunities and associated costs across the entire customer lifetime, enabling strategic and operational decisions designed to maximize customer value.

Key questions

How do we maximize the value we deliver and capture from existing customers?

Web3 considerations

Seek ways to maximize the value delivered to and received by all the participants in the ecosystem over time, with the appropriate tokenomics, liquidity mechanisms and take rates.

Growth company maturity spectrum


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