Effective public relations

Overview

Establish content/channel strategy, style guide(s), cadence, processes and accountabilities for external communications.

Key questions

What sorts of developments with our business should be accompanied with external public communications and which should be accompanied by more targeted communications?

Web3 considerations

Extend PR to cover multiple constituents across the ecosystem, include PR in a DAO’s or foundation’s grant program, solicit PR ideas from the community, and empower a team for coordinating PR and marketing activities.

Growth company maturity spectrum