Archives: Curated Sources

Defines what marketing mix is, and identifies its different elements that are used to drive marketing decisions and monitor performance

Offers strategies executives have developed through trial and error to help businesses go beyond polished résumés, pre-screened references and scripted answers, to hire more creative and effective members for their respective teams

Provides a high-level overview of what competitive intelligence is and how to start thinking about it, as well as identifies several platforms that can be used for competitor monitoring

Provides directional guidance on the value and complexity of digital business models and a deep dive on marketplaces

Looks at product management frameworks being implemented by some big and well-known companies, including Spotify, Amazon, Typeform, GoGoVan and Shopify

Offers steps on how teams can conduct effective virtual meetings, especially as remote work becomes more prevalent especially during the pandemic

Talks about how to build a data capability, from assessing where the organization is right now, to finding an operating model that suits the current needs and the right people to work on it

Defines what customer lifetime value is, rationalizes why it is important and offers tools to calculate and improve customer retention and lifetime value

Explains why unit economics is the foundation of a profitable business and teaches the business model formula to gain a better understanding of the company’s unit economics

Talks about what supply chain network design or optimization is, why it is important and what businesses need to consider as they start thinking about the process