Archives: Curated Sources

Defines what marketing campaigns are, identifies its different types, determines its components, and provides ways on how to create campaigns and some examples

Offers 10 templates for conducting competitive monitoring and analysis

Provides a case study on how a state agency was able to create a high-performance culture, which began with it assessing its organizational health against a set of individual management practices and outcomes

Looks at the primary ways a CFO can help companies build capabilities to prepare for the future—as well as the skills and mindsets finance chiefs may need to ensure that their recommendations are heard

Introduces the anatomy of business model innovation and recommends 10 important guidelines to consider when tackling the business innovation challenge

Discusses how agile principles can be adopted at scale to tackle larger initiatives and business opportunities

Recommends ten steps to achieve a data-driven culture in the workplace, where data becomes the universal basis for making important business decisions

Defines what TAM, SAM and SOM, shares the approach on how to calculate each one of them, identifies potential sources for information that can be used for calculation and provides a real-life example through WeWork

Offers tips on how leaders and team members can make team meetings more productive, enjoyable and value-adding for everyone

Provides an overview of the most common frameworks being used for competitive analysis, including SWOT Analysis, Porter’s Five Forces, Strategic Group Analysis, Growth Share Matrix, and Perceptual Mapping