Market insights and research

Overview

Develop market research capabilities that deliver ongoing insights and data on customer needs and behaviors, enabling rapid adjustments in offerings and customer interaction processes that help accelerate growth.

Key questions

How do we develop the market insights we need to capture and service our customers effectively?

Web3 considerations

Expand upon traditional market research to include all project constituents, integrate on-chain analytics, capture user needs and behaviors, incentivize users with tokens to participate in research, and designate DAO team to coordinate market research.

Growth company maturity spectrum