Market size and opportunity

Growth toolkit > Go-to-market approach > Market size and opportunity

Market size and opportunity


Develop accurate estimates of markets that enable precise targeting of market segments and key customers, including clear market growth strategies.

Key questions

How do we determine and track our market opportunity, including total addressable market (TAM) and serviceable addressable market (SAM)?

Web3 considerations

Measure project opportunity based upon total addressable economy (TAE) rather than TAM/SAM, taking into account the total value exchange across all project participants, expanding use cases and evolving tokenomics.

Growth company maturity spectrum


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Curated Sources

Useful, up-to-date, and high quality content we've identified to support this growth capability area: