Marketing campaigns

Growth toolkit > Go-to-market approach > Marketing campaigns

Marketing campaigns


Execute marketing campaigns, leveraging up-to-date digital tools and best practices, that enable customer awareness, trial, use and upgrades, contributing to adoption, retention and customer lifetime value.

Key questions

What digital marketing techniques and campaigns (social media, direct mail, thought leadership, etc.) are required to achieve our revenue forecasts?

Web3 considerations

Experiment with, track and refine marketing campaigns targeting all ecosystem constituents, incorporating a broad range of on-chain, online and IRL marketing activities, designed to increase awareness and network engagement.

Growth company maturity spectrum


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