Growth toolkit business areas
Go-to-market approach
Approaches to improve go-to-market strategies, covering markets, channels, customers, sales effectiveness, and competitors
Go-to-market approach
Approaches to improve go-to-market strategies, covering markets, channels, customers, sales effectiveness, and competitors
Opportunity Areas
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Channel strategy Leverage the appropriate mix of channels, at the appropriate stages of company maturity, to achieve penetration, retention, and revenue objectives in target customer segments. |
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Channel strategy |
Leverage the appropriate mix of channels, at the appropriate stages of company maturity, to achieve penetration, retention, and revenue objectives in target customer segments.
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Competitive intelligence Put in place competitive intelligence monitoring and assessment capabilities that provide valuable input into decision-making and prevent potentially unpleasant surprises. |
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Competitive intelligence |
Put in place competitive intelligence monitoring and assessment capabilities that provide valuable input into decision-making and prevent potentially unpleasant surprises.
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Customer lifetime value Develop a robust view of value delivered, revenue opportunities and associated costs across the entire customer lifetime, enabling strategic and operational decisions designed to maximize customer value. |
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Customer lifetime value |
Develop a robust view of value delivered, revenue opportunities and associated costs across the entire customer lifetime, enabling strategic and operational decisions designed to maximize customer value.
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Effective public relations Establish content/channel strategy, style guide(s), cadence, processes and accountabilities for external communications. |
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Effective public relations |
Establish content/channel strategy, style guide(s), cadence, processes and accountabilities for external communications.
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Market expansion Expand from initial narrow market focus to penetrate multiple customer segments and/or geographies as the company matures. |
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Market expansion |
Expand from initial narrow market focus to penetrate multiple customer segments and/or geographies as the company matures.
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Market insights and research Develop market research capabilities that deliver ongoing insights and data on customer needs and behaviors, enabling rapid adjustments in offerings and customer interaction processes that help accelerate growth. |
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Market insights and research |
Develop market research capabilities that deliver ongoing insights and data on customer needs and behaviors, enabling rapid adjustments in offerings and customer interaction processes that help accelerate growth.
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Market size and opportunity Develop accurate estimates of markets that enable precise targeting of market segments and key customers, including clear market growth strategies. |
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Market size and opportunity |
Develop accurate estimates of markets that enable precise targeting of market segments and key customers, including clear market growth strategies.
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Marketing campaigns Execute marketing campaigns, leveraging up-to-date digital tools and best practices, that enable customer awareness, trial, use and upgrades, contributing to adoption, retention and customer lifetime value. |
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Marketing campaigns |
Execute marketing campaigns, leveraging up-to-date digital tools and best practices, that enable customer awareness, trial, use and upgrades, contributing to adoption, retention and customer lifetime value.
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Pricing Price offerings in a way that optimizes the value delivered to customers and the profitability of the offering to the company. |
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Pricing |
Price offerings in a way that optimizes the value delivered to customers and the profitability of the offering to the company.
